Psychological Factors Behind Landing Page Design
Imagine your viewers clicking on YOUR Landing page design intoxicated by the vexing placement of your ads and the purposeful architecture of each slogan. Everything is so carefully organized and planned out that its sole effect is to hypnotize the viewer and make him question whether they can still go on with their lives without trying out what you are offering them.
On this site, I will open your eyes to what it is that drives us to buy things, and how YOU can be in total control of people’s emotion and how to make them want to buy whatever you’re selling.
In order to make the perfect Opt in page, you will need to be able to comprehend and then succesfully mix the driving factor behind all our needs to buy things with your own product.
The desire to succeed, and the pursuit of pleasure.
Although there are many different ways to establish the meaning of what we all want (And I’m referring to the good old feeling of happiness) I decided to go with the following two sub-sections as I truly felt that this way I can express the customers intentions in the most simple way.
Even though you may create as many categories as you want, in order to make things simple, I shall elaborate on the two terms above before we step into anything more advanced.
Main two driving forces explained:
1. The Desire to Succeed:
The relationship between your product and your customer’s happines and how he perceives it is all through his own advancement. Examples of these could be articles for a website, or a self-help e-book. Your service or product has the ability of making your visitor’s personal life progress in a faster and more better way, instead of it not progressing at all if it weren’t for whatever you are selling.
Whether if it’s in their professional or personal life, people always have a clear picture of the end result being a combination of determination and the final action. Your task is to be there and aid them in envisioning their goal being obtained in a much more fashionable way thant it would be without yoor products landing page.
2. The pursuit of pleasure:
This one is pretty self-explanatory. We all have an abundance of things that make us happy. They make our living more easy and fun and they define our lives in terms of where we want to be heading.
To want to be succesfull is one aspect of reaching happiness, but it also has to do with long term results which in the end will let you live the live you always wanted to live. Sure, you cannot obtain everything you want at right this moment but you can have THIS!
That is my introduction to the psychology section of this website.
If you read through each article on this website and do not come across at least one thing that you can learn from and implement to sell your product more efficiently, My question to you is; What is such and successful person doing reading tips on Custom Landing Page?
